HBAA, the trade association for the meetings, events and accommodation industry, has introduced its new identity – beam....
M&IT editor Paul Harvey caught up with Sian Sayward, governance director at the association, to find out more about the change, why HBAA was no longer fit for purpose as a name and what beam will be doing for the business events, accommodation and meetings sector moving forward.
To listen to the interview click >>> https://mitmagazine.co.uk/news/mit-talks-the-next-normal-we-want-to-lead-on-industry-issues/